Once you have a broad and solid portfolio of clients your bargaining power in front of the facilities will be greater. This will help you to get better conditions for you and your customers if at any time you decide to change the installation.
There are centers where, instead of charging the customer’s installment the amount determined by the personal trainer service, and these in turn distribute the agreed percentage with the coach, it is the one who agrees a franchise or fixed payment as a “holding” Or use of the facility with its clients, so that it would be the coach who would charge the amount he wanted each client gaining in freedom and autonomy. Customers would no longer be from the facility, but rather from the trainer. This, of course, already constitutes a great step in the professional development of every person since it would involve moving to manage their own client base becoming, in some way, an entrepreneur.
PUTTING ON AS A TRAINER
If we understand the maturity of every professional as the security of the latter in maintaining a constant flow of work, have a clear environment and methodology that allows you to maintain customer satisfaction, and over time gain more than are lost, is decisive.
Personally I have a premise that has served as a beacon in the dark. Try to consistently exceeding customer expectations has guided me all the time to reach the point where I am currently as a personal trainer. But for this in a conventional installation there are too many aspects that directly condition the customer’s experience and that escape the control of the trainer.
What will you do when a customer complains that it is hot or cold? Or does it tell you that the bathrooms are dirty? Surely we all come up with a lot of situations that we cannot control and that can ruin all our efforts to make the customer feel fully satisfied. That is why the control of the installation is everything in the search of the full realization of the client and, by the way, the coach.
Every time I see more coaches who decide to create a small facility where they train their own customers. Some do it in their own house, in an office or in a modest under commercial, others rent a space to a greater facility, and others directly decide to go to the address of each client. In all previous cases, except in the second, flexibility and adaptability to the tastes and needs of the customer would be higher than in any sports center.
That yes, we must not forget that not all personal training clients look for the privacy and comfort that this type of solutions would bring them. There are those who prefer to enjoy the rest of services and opportunities that a conventional center offers them. All this leads me to the premise with which I started this post. Analyze and identify the needs of each client, forget about what they do or gave good results to others, and try to satisfy each one. Only then will we get a solid portfolio of clients that will allow us to live and achieve the professional fulfillment that we are all looking for.