While the previous article dealt with how a coach should be formed should he wish to live on it, in this post I will talk about the path that, in my opinion, would be appropriate to grow, strengthen in the sector, and end up having a Comfortable enough to live with relative safety.
This process does not have to start once the theoretical practical training that I detailed in the last post has been completed, but the best thing would be to carry it out in parallel learning and adapting to the experience of each one.
In personal training the statistics and experience of other coaches do not serve us. If we consider that a lot of customers, if not most, get through word of mouth, we can say that the best strategy for attracting customers is an appropriate strategy loyalty. The more satisfied our customers are, the more easily they will tell us about their friends. The statistics and everything that tells us about concrete actions of professional promotion will not be useful because those 20 clients that we can get to treat personally do not have to be anything like the other 20 of another colleague by profession, Actions that served you do not have to have the same effect on another coach.
So how do I know what to do to grow as a coach? The answer is easy; forget about the experiences of other coaches and what this or the other did to make a hole in the sector. Instead listen to your customers, you never think you know better than they do what suits them, and try to identify and meet every one of your needs.
OPENING ROAD
As I said earlier, the key to attracting customers is that they act freely as prescribers. Nothing is more effective than the recommendation of someone you trust. If we take into account that when you start to work you do not have this possibility because there is no one to talk about you the first objective, therefore, it will be to get those first clients to be able to satisfy and dazzle with your enormous professional capacity. In this sense, I cannot think of a better way to capture those first clients than working in a sports facility where this service is offered.
Nowadays most gyms offer this possibility. The monitors begin working as classroom instructors obtaining the possibility of drawing the attention of the partners so that they can contract your services exclusively. Obviously, this would only be the starting point since, once you had enough personal clients, you would stop working as a room instructor dedicating to them exclusively.
At this point, and when you can no longer serve more customers, you may want to keep growing. In case you have treated your clients correctly, they will always be more faithful to the coach than to the facility since it is with you that they will have more confidence having solidified a personal relationship and be directly responsible for their fitness. That is why, in case you want to change the installation to another place where your experience improves, it is likely that everyone, or a large majority, will follow. Obviously, in case the change of installation causes them more harm than the benefit obtained by continuing to work with you, they may not follow you, so make sure that at least the change does not hurt them.