We all know how beneficial personal training can be in helping members reach their fitness goals. But what does a great personal training program look like and what are the secrets to maximizing revenue for this service?
Find the right trainers
The best personal trainers cater to the needs of your members and their learning preferences. They should be well versed in their knowledge of health and fitness and also have a clear understanding of different learning styles and techniques.
Be sure to develop good relationships with your trainers and truly get to know them. Get a good idea of their skill set and try to gain understanding of their strengths and weakness’. These elements are key to matching your members with the right personal trainer.
Hosting informational sessions and providing biographies can help ensure your members are paired with the right trainer. Informational session’s help members learn more about your trainers and provide them with the opportunity to meet face to face before making the full commitment. Members who are unable to attend informational sessions can read bios on your website or via flyers at your club. It’s convenient and an easy way to advertise your personal training program.
Offer small group training programs
Small group training programs are a great way for your members to get a trial run of the personal training experience. It’ a more affordable, fun way for clients to take advantage of a trainer’s expertise at a lower financial investment – all while having the fun and competitiveness of a group dynamic.
Not sure what type of group training classes to offer? Try branded, specialty classes. Boot camps, triathlons, summer shape-up programs – they are all among the hottest fitness trends. These programs provide your members with great insight into the personal training experience, as well as promote community within your health club.
How do you market these programs?
Once your programs are built, advertising is the next step. Blast all your social media channels including Facebook, Twitter, YouTube, and Instagram. Get creative in your marketing by filming a funny YouTube video of your next class. Or create a hashtag contest for your Instagram. Send push alert notifications to member’s smartphones using your Club Mobile App. Try offering rewards for other programs, or offer a discounted first lesson.
You can also manage offers on Living Social or Group on. They are both great tools for providing deals and advertising your brand to your local community.
How can you advertise your programs through mobile?
With 80% of health club members using a smartphone, it is essential your gym engages with your members on mobile. Through your Club Mobile App, your members can sign up for personal training classes, group fitness programs, earn rewards and even make mobile payments.